An AI agent that observes, hypothesizes, executes, and evaluates feature transformations for CTR prediction — with full reasoning transparency.
Not just a pipeline — an intelligent agent with reasoning, iteration, and discovery capabilities.
Gemini-driven agent explains WHY each transformation helps, grounded in statistical analysis.
When transformations fail, the agent proposes alternatives rather than silently moving on.
Every feature tested with MI, IV, AUC, and LightGBM importance against strict thresholds.
Discovers meaningful interaction terms between top features for CTR prediction.
Watch FeatureLab autonomously engineer features from a real Criteo CTR dataset.